Clarity Console

Main

Analytics

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Designed and Built by Jerusha Gray, 2025

LinkedIn GitHub

Metric Library

Standardized GTM metric definitions and formulas

Showing 10 of 10 metrics

Lead Volume

Total leads created in a given period

Funnel

lead

MQL Rate

Percent of leads meeting MQL criteria

Funnel

mql

SQL Rate

Percent of MQLs accepted by Sales

Funnel

sql

Lead-to-Opp Conversion

Percent of leads that convert to opportunities

Funnel

conversion

Win Rate

Percent of opportunities that become Closed Won

Pipeline

win

Pipeline Coverage

Pipeline relative to quota

Pipeline

pipeline

CPL

Cost to acquire a lead

Marketing

cpl

Campaign ROI

Returns for a campaign

Marketing

roi

DQ Completeness

Weighted score for completed fields

Data

dataquality

Owner SLA Compliance

Percent assigned within SLA

Data

sla